Running with Ed - 2023

Sat May 20, 2023 Park City, UT 84098 US

Fundraising 101


Fundraising starts with FUN!

Just follow our easy instructions and tips and you’ll be on your way to a great 2023 RWE Fundraising campaign.


Step 1:  Get your INDIVIDUAL Fundraising page set up.  If you are already registered to run – we did it for you!
  • Go to and click DONATE to reach the Fundraising pages.

  • Login to your account.
  • If you are registered to run this year, scroll down and find your Fundraising tile.  If you are NOT registered to run this year, click “Become a Fundraiser”

  • Just complete your individual info, set your goal and get going!

  • You can add a personal picture, write your own copy (or use one of these amazing PCEF Funds at Work stories) and create your very own RWE URL to email to friends and family.

Step 2:  Donate to your own page first!  You gotta start somewhere…..
Step 3:  Identify your target donors and craft your message.
  • Ask donors from previous years to donate again – they know the drill

  • Remind friends and family that your provide free housing for their vacations

  • List the number of miles each team member is running

  • Make the ‘easy ask’ to support local schools and public education

  • Tell your donors about your kids and which grants affect them (STEM, EVA art program, after school and early childhood program, college scholarships and grants)  visit

  • Don’t forget about corporate matching grants.  So many companies will match a donation quickly and willingly.

Step 4:  Socials!  
  • Post RWE and your Fundraising efforts on FB/insta/NextDoor etc! Use #RWE2023 and #pcef4kids

  • Post all your cool Fundraising tactics – lemonade stand, dunk tank, taking your kids to your office for shameless exploits – sky’s the limit

  • Snap and Twitter love to RWE too #RWE2023  and #pcef4kids are the tags

Step 5:  Check the DONATE PAGE regularly
  • See how you are doing in the fundraising totals.  Are you top 20 yet?

Step 6:  Let us know if you need help.
  • Allison Zarkos – Fundraising Chair –

  • Leslie Keener – Race Director -

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